Business Information Systems and Competitive Advantage A Case Study Essay

Business Information Systems and Competitive Advantage A Case Study - Essay Example Apart from Tesco’s big competitors, a research has shown that smaller grocery stores are also emerging in the broader business scene to compete with Tesco and other giant grocery retailers based on increasing market share and promising annual growth rates (Silvera, n.pag.). Tesco’s success, to a large extent, can also be credited to its progressive innovations in business technology that has helped the company to deliver its promises. Tesco not only operates several neighborhood and superstores in towns but it also operates online shopping through its website. All orders made by the customers online are paid via credit cards or debit cards with an efficient delivery system which delivers within a day depending upon the time the order is placed. Tesco also offers superior customer service to its customers through its free phone or mobile help lines and by post. Each help department is classified in terms of grocery, clothing, wine, Clubcard, and so on with a separate dedicated free phone number. In the prevailing trend of price differentiation in the grocery retail industry, the lines between the giant superstores is blurred which is why customer service and value is at forefront for Tesco so as to enable the company to maintain its position in t he competitive environment. As Tesco puts it in simple statement â€Å"we make what matters better, together†, it makes a case for its sincere objectives beyond mere profit maximization (Tesco, Core Purpose and Values n.pag.). Tesco’s core purpose revolves around providing the best for families and the society at large thereby solving bigger world problems through responsibility and integrity. The company has a defined set of values that employ its economies of scales to provide better quality goods for more value with a particular focus on the treatment of customers so as to build up trust and loyalty among its consumers. In